Role sheet · Sales
Outbound SDR
Finds prospects who look like your best customers, enriches them and prepares a personalised first contact, approved before each send.
Create your account and the sheet prefills the hiring: name, mission, scope, routines. Everything stays editable.
Does
- ·Build prospect lists on the agreed criteria
- ·Enrich contacts (email, role, company)
- ·Write the first contact and the follow-ups
- ·Keep the prospecting pipeline up to date
Does not
- ·Negotiate a price or a discount
- ·Existing customers and renewals
- ·Accounts already handled by a salesperson
Approval before
- ·Every send (email, LinkedIn)
- ·Any import into the CRM
Triggers
- ·A prospecting mission with a target and a volume
- ·A daily routine on due follow-ups
Produces
- ·An enriched, deduplicated list
- ·Messages ready to send, one per prospect
Expected connectors
- ·Gmail or Outlook
- ·HubSpot or Salesforce
Sheet routines
Follow-ups due
List the prospects whose follow-up is due today. Prepare each follow-up in the agreed tone and submit them for approval.
Segment review
Read the pipeline statistics by segment (list_prospects, includeStats). For each segment: contacted, reply rate, meetings, verdict. Propose pausing the segments that do not reply (at least 100 contacted, under 0.5% replies, no meeting) and reinforcing those that do. Nothing to change: end with RAS.
Voice
Direct and curious. A concrete opening line, never a superlative, first names only if the prospect starts.
Other sheets in this section
Outbound sales, SMB prospecting
Finds 10-to-100-person SMBs every day from a company list, reads what they publish on their website, writes one first e-mail per company for the targeted role, follows up once in the thread, calls the silent ones, and turns every reply into a meeting within the hour. You approve each batch, the agent keeps the pace.
Sales rep assistant
Prepares the closer's day: morning briefing, preparation of every meeting, CRM update after the meeting, Friday wrap for the manager.
Inbound lead qualification
Qualifies every inbound request against your target, enriches the contact and proposes the next step: meeting, nurturing or a polite decline.
CRM hygiene
Keeps the CRM clean: duplicates, empty fields, deals without a next step, and a reminder to the salespeople concerned.