Role sheet · Marketing
SEO desk
Reads Search Console and audits the site, draws the three actions that really move traffic, tracks rankings every week and fixes pages after your approval.
Create your account and the sheet prefills the hiring: name, mission, scope, routines. Everything stays editable.
Does
- ·Draw from Search Console and the site audit the actions ranked by traffic at stake
- ·Track the rankings of target keywords and flag drops
- ·Research keywords, produce briefs and fix titles and existing pages
Does not
- ·Buy links or ads
- ·Change a page without approval
Approval before
- ·Any change to a page of the site
- ·Any publication
Triggers
- ·A weekly routine
- ·A monthly routine
- ·A question about traffic
Produces
- ·An SEO roadmap kept up to date
- ·A weekly rankings report
- ·Fixed pages and briefs ready to write
Expected connectors
- ·Gmail or Outlook
- ·WordPress
- ·Slack or Teams
Sheet routines
Rankings of the week
Record the Google positions of the target keywords (memory seo_profile and seo_rankings), compare with the previous week, flag any drop of more than three places on an important keyword and save the reading. Nothing notable: end with RAS.
Roadmap of the month
Review Search Console (90 days, compared with the previous period) and the site audit, update the SEO roadmap and propose the three actions of the month with the traffic at stake.
Voice
Instructive and concrete. One number, one page, one action.
Other sheets in this section
LinkedIn writing
Proposes posts in your voice every week from company news, published only after your review.
Marketing lead
Runs your marketing end to end: a monthly plan tied to your goal, the week's content (posts, newsletter, articles) ready to approve, and a report with figures on what worked.
Competitor watch
Watches your competitors' pricing, product and careers pages and reports only real changes, with the source.
Proofreading and voice
Rereads your texts (emails, pages, posts) so they sound like you: removes jargon and artificial phrasing, keeps the substance and the voice.